Mark S. Pendolino

  INTERACTIVE MEDIA aND MARKETING

 

  References  

Introduction

Interactive Media as a Marketing Tool

Definitions

Resurgence of Online Advertising

Interactive Media's Effectiveness in Advertising

Burger King's Interactive

McLuhan and Marketing

Future of Interactive Media and Marketing

References

 

 

Anfuso, Dawn. 2003. Burger King Adds Interactive Guide. iMedia Connection, November 17, 2003. http://www.imediaconnection.com/news/2209.asp.

Ann M. Mack , "CP&B Extends BK's Dr. Angus to the Web," Adweek, August 2004, 24.

Bezjian-Avery, Alexa; Calder, Bobby and Iacobucci, Dawn. New Media Interactive Advertising vs. Tradtional Advertising. Journal of Advertising Research June 1998, 23-30.

Catherine P. Taylor, "Measured Growth, Accountability Sells," Adweek, September 2004, 45.

Catherine P. Taylor, "Playing Chicken: Why Burger King's Weird Web Game is Worth the Risk," Adweek, April 2004, 19.

Crawford, Chris, The Art of Interactive Design: A Euphonious and Illuminating Guide to Building Successful Software (San Francisco: No Starch Press, 2003).

DoubleClick, How's It Doing? Rich Media's Current Effectiveness Metrics, July/August 2003.

DoubleClick, Ad Serving Trend Report DoubleClick Q3 2004, November 2004.

Eleftheria Parpis , "Chicken Rings: Subservient No More, CP&B's Big Birds do Battle for Burger King," Adweek, October 2004, 34.

eMarketer. "Rich Media is Rising Star of Online Ad." eMarketer.com, November 18, 2004. http://www.emarketer.com/Article.aspx?1003144.

Green, Jeremy Swinfen. 2001. E-Media: How to Use Electronic Media for Effective Marketing Communications. International Journal of Market Research 43: 453-455.

Gregg Cebrzynski, "Burger King Revives 'Your Way' Tag in New TV Campaign - Burger King Corp.," Nation's Restaurant News, March 23, 2004.

Interactive Advertising Bureau , Rich Media Guidelines: Fall 2004, November 2004. http:/iab.net/standards/richmedia.asp.

Liebeskind, Ken. 2002. Dynamic Logic in MediaPost, Rich Media Lifts Brand Metric. Dynamic Logic Press Room, June 27, 2002. http://dynamiclogic.com/na/pressroom/coverage/?id=141.

Lockhorn, Jeremy . 2002. Step Into the Stream, Using Ad Technology. ClickZ News, October 14, 2002. http://www.clickz.com/experts/ad/ad_tech/article.php/1480671.

Maddox, Kate. 2004. Online Ad Sales to Keep Growing in '05. B to B 89 (11): 12.

McAllister, Matthew P. and Turo, Joseph. 2002. New Media and the Commercial Sphere: Two Intersecting Trends, Five Categories of Concern. Journal of Broadcasting & Electronic Media 46: 505-513.

Meskauskas, Jim . 2001. I Think I Caught Something: Viral Marketing. ClickZ News, January 30 , 2001. http://www.clickz.com/experts/archives/media/plan_buy/article.php/836131.

Michelle Kumata, "A Marketer's (new) Best Friend," The Seattle Times, November 22, 2004.

Modem Media, Integrated Marketing Approach, 2004.

Parker, Pamela . 2002. At Last, Interactive Media Speaks Up. ClickZ News, June 28, 2002. http://www.clickz.com/experts/brand/buzz/article.php/1378221.

Parker, Pamela . 2002. What's Critical in Cross Media? Online. ClickZ News, February 8, 2002. http://www.clickz.com/experts/brand/buzz/article.php/971001.

PriceWaterhouseCoopers, IAB Internet Advertising Revenue Report, 2004 Second-Quarter and First Six-Month Results, September 2004.

Robert Thompson, "A Marketer's New Best Friend," The Seattle Times, November 23, 2004.

Saunders, Christopher. 2002. Study: Productized Rich Media Tops Plain Flash. ClickZ News, June 27, 2002. http://www.clickz.com/news/article.php/1378271.

Swearingen, Wendy Guild. 2004. Can Burger King Rekindle the Sizzle? Harvard Business School Working Knowledge, May 3, 2004. http://hbswk.hbs.edu/item.jhtml?id=4105&t=marketing.

Theresa Howard, "Burger King Promotes Tongue-in-Beak Chicken Fight," USA Today, November 5, 2004.

Ulbrich, Chris. 2004. Porno Hen Hawks for Burger King. Wired News, April 2004.

Varey, Richard J.. 1999. Marketing, Media, and McLuhan: Rereading the Prophet at Century's End. Journal of Marketing 63: 148-153.