Mark S. Pendolino
|INTERACTIVE MEDIA aND MARKETING|
Anfuso, Dawn. 2003. Burger King Adds Interactive Guide. iMedia Connection, November 17, 2003. http://www.imediaconnection.com/news/2209.asp.
Ann M. Mack , "CP&B Extends BK's Dr. Angus to the Web," Adweek, August 2004, 24.
Bezjian-Avery, Alexa; Calder, Bobby and Iacobucci, Dawn. New Media Interactive Advertising vs. Tradtional Advertising. Journal of Advertising Research June 1998, 23-30.
Catherine P. Taylor, "Measured Growth, Accountability Sells," Adweek, September 2004, 45.
Catherine P. Taylor, "Playing Chicken: Why Burger King's Weird Web Game is Worth the Risk," Adweek, April 2004, 19.
Crawford, Chris, The Art of Interactive Design: A Euphonious and Illuminating Guide to Building Successful Software (San Francisco: No Starch Press, 2003).
DoubleClick, How's It Doing? Rich Media's Current Effectiveness Metrics, July/August 2003.
DoubleClick, Ad Serving Trend Report DoubleClick Q3 2004, November 2004.
Eleftheria Parpis , "Chicken Rings: Subservient No More, CP&B's Big Birds do Battle for Burger King," Adweek, October 2004, 34.
eMarketer. "Rich Media is Rising Star of Online Ad." eMarketer.com, November 18, 2004. http://www.emarketer.com/Article.aspx?1003144.
Green, Jeremy Swinfen. 2001. E-Media: How to Use Electronic Media for Effective Marketing Communications. International Journal of Market Research 43: 453-455.
Gregg Cebrzynski, "Burger King Revives 'Your Way' Tag in New TV Campaign - Burger King Corp.," Nation's Restaurant News, March 23, 2004.
Interactive Advertising Bureau , Rich Media Guidelines: Fall 2004, November 2004. http:/iab.net/standards/richmedia.asp.
Liebeskind, Ken. 2002. Dynamic Logic in MediaPost, Rich Media Lifts Brand Metric. Dynamic Logic Press Room, June 27, 2002. http://dynamiclogic.com/na/pressroom/coverage/?id=141.
Lockhorn, Jeremy . 2002. Step Into the Stream, Using Ad Technology. ClickZ News, October 14, 2002. http://www.clickz.com/experts/ad/ad_tech/article.php/1480671.
Maddox, Kate. 2004. Online Ad Sales to Keep Growing in '05. B to B 89 (11): 12.
McAllister, Matthew P. and Turo, Joseph. 2002. New Media and the Commercial Sphere: Two Intersecting Trends, Five Categories of Concern. Journal of Broadcasting & Electronic Media 46: 505-513.
Meskauskas, Jim . 2001. I Think I Caught Something: Viral Marketing. ClickZ News, January 30 , 2001. http://www.clickz.com/experts/archives/media/plan_buy/article.php/836131.
Michelle Kumata, "A Marketer's (new) Best Friend," The Seattle Times, November 22, 2004.
Modem Media, Integrated Marketing Approach, 2004.
Parker, Pamela . 2002. At Last, Interactive Media Speaks Up. ClickZ News, June 28, 2002. http://www.clickz.com/experts/brand/buzz/article.php/1378221.
Parker, Pamela . 2002. What's Critical in Cross Media? Online. ClickZ News, February 8, 2002. http://www.clickz.com/experts/brand/buzz/article.php/971001.
PriceWaterhouseCoopers, IAB Internet Advertising Revenue Report, 2004 Second-Quarter and First Six-Month Results, September 2004.
Robert Thompson, "A Marketer's New Best Friend," The Seattle Times, November 23, 2004.
Saunders, Christopher. 2002. Study: Productized Rich Media Tops Plain Flash. ClickZ News, June 27, 2002. http://www.clickz.com/news/article.php/1378271.
Swearingen, Wendy Guild. 2004. Can Burger King Rekindle the Sizzle? Harvard Business School Working Knowledge, May 3, 2004. http://hbswk.hbs.edu/item.jhtml?id=4105&t=marketing.
Theresa Howard, "Burger King Promotes Tongue-in-Beak Chicken Fight," USA Today, November 5, 2004.
Ulbrich, Chris. 2004. Porno Hen Hawks for Burger King. Wired News, April 2004.
Varey, Richard J.. 1999. Marketing, Media, and McLuhan: Rereading the Prophet at Century's End. Journal of Marketing 63: 148-153.